Morwell is centrally located within the Latrobe Region and is uniquely placed to benefit from the region's growth over the coming years.

Morwell is the pre-eminent industrial centre in the region, with significant industrial renewal, new industrial parks and modernising of much of the light industrial sectors. This has been linked with significant environmental renewal of the surroundings, both old power industry sites and industrial estates, with some redeveloped as parkland and commercial forests.

Morwell is the transport node for the region for rail freight, and road transport. There are excellent transport links from the centre to other areas of the Latrobe Region, and between Morwell and the rest of Australia. A fast rail transit links Morwell with metropolitan Melbourne and East Gippsland. It is also linked to a high grade airport with daily flights to Sydney, Canberra, Albury, Launceston and Melbourne.

There has been considerable urban renewal and regeneration of old housing areas as attractive and affordable accommodation for those leaving the expensive Eastern Melbourne corridor. Morwell is known as very livable and affordable district for families, providing high quality of life for its residents.

Morwell has worked to link the Mid Valley Shopping Centre and the CBD. The PowerWorks tourism centre has become the focus of the dynamic industrial tourism industry linked to other leisure and learning facilities.

Morwell has worked with surrounding centres to develop a very high tourist profile for the region and has led with the development of tourism infrastructure, particularly using its excellent industrial tourist facilities to bring visitors into the region. Access into and out of the district are visually attractive, ensuring that visitors feel welcome and are drawn into the key centres.

Morwell has become renowned as a cultural and leisure centre, with an excellent tourist information centre, historical and art centres, nationally known Rose Garden, and sporting facilities. The football, soccer and leisure centres are of international standard and draw national and international sporting events to the region. The cultural diversity of the Morwell district is a feature and is typified by the food and multicultural focus of the Church Street location.

The district has excellent educational facilities and has become a nationally recognised centre of learning based on Monash University, Central Gippsland Institute of TAFE and many other learning providers. This has drawn other businesses into the district and has become a significant export industry, building on the established links with our Asian neighbours.

Morwell has also become the focus of a range of technology, electronics and communication industries. They have been drawn to the district by the significant existing infrastructure and the new technology business development centre integrated with the local learning and research centres. These knowledge and technology based industries have forged extensive links with our international neighbours, making this a high profile industrial centre.